In the snowy setting of New Hampshire, former US President Donald Trump held a massive campaign rally, positioning himself for the 2024 Republican nomination. Thousands of ardent supporters gathered in Manchester, enduring subzero temperatures, to witness what could be a crucial step in Trump's political comeback. The rally showcased a stark contrast in perceptions, with Trump's base viewing Joe Biden as an autocrat and Trump as the defender of constitutional values.
Trump has masterfully employed a strategy of flipping accusations against him and redirecting them to his accusers. In the eyes of his supporters, it is Biden who exhibits dictatorial tendencies, particularly through executive orders, while Trump is seen as a president for the people who upholds the constitution. This reversal of narratives has become a hallmark of Trump's communication strategy, creating an alternative reality for his followers.
The rally in New Hampshire revealed that Trump's messaging, amplified by right-wing media, has deeply resonated with grassroots supporters. Interviews with attendees underscored their belief that Trump, not Biden, stands on the right side of history in the battle for democracy. The perception war extends to language, with Trump appropriating terms like "democracy" and accusing Biden of being a threat to it.
Supporters like Derek Levine, a commercial airline pilot and air force veteran, emphasized that the current administration is acting like a dictator by targeting conservatives and weaponizing federal agencies. The struggle over perception is evident in Trump's rhetoric, where he accused Biden of attacking democracy and labeled him "grossly incompetent." The narrative also touched on allegations against Trump, framing them as politically motivated attacks.
While Trump's 2024 candidacy is yet to be officially declared, his rally in New Hampshire showcased the enduring power of his messaging and its impact on shaping the views of his dedicated supporters.